Working together for a win-win situation
We look forward to your participation to jointly create a new retail for overseas Chinese
Our Values
01
Quality
Quality is our priority.
Stocking only the best quality food.
Stocking only the best quality food.
02
Diversity
We respect and appreciate different cultures and strive to be the most diversified Asian Grocer on the multicultural Australian Market.
03
Sharing
We love sharing the food, culture and ecipes with our customers.
04
Innovation
We insist on innovation and create a
new Asian supermarket with a new operating concept and model.
Operation Mode
Our System
Customer APP
Customers can browse products on the APP to place orders
Warehouse WMS System
Employees can use the WMS system for inventory management
Driver APP
Drivers can use the APP for delivery
Retail POS System
Employees can use POS system for retail management
Our Vision
To be Australia’s leading Asian supermarket brand, sharing our knowledge and passion for Asian ingre- dients and cooking methods with all Australians.
Join Australia’s fastest growing Asian supermarket brand.
We believe food is an important part of culture. Traditional food is passed down from one genera- tion to the next, and from one country to another. Despite being raised with different cultures, food unites us all, bringing joy and creating memories.
By stocking hand-picked high quality modern Asian groceries and providing top services & welcoming shopping environment, our mission is make every Australian understand and have the chance to taste the modern Asian food. By sharing the happiness and the authentic tastes & Asian flavours, our hope is for you to be inspired, creating a shared culture together.
By stocking hand-picked high quality modern Asian groceries and providing top services & welcoming shopping environment, our mission is make every Australian understand and have the chance to taste the modern Asian food. By sharing the happiness and the authentic tastes & Asian flavours, our hope is for you to be inspired, creating a shared culture together.
What makes us Standout?
- We stock a large range of in-demand, niche products that are hard to find, at great value prices.
- Established brand presence with existing loyal following. With our beginnings in Melbourne, we have very quickly become Australia’s go-to Asian grocer.
- Our staff are trained and knowledgeable in both Asian ingredients and cooking methods – we educate customers on how to get the most out of their purchase.
- A complete management system that saves business operating costs while improving efficiency.
What are we looking for in our Franchise Partners?
Be high achievers
We are seeking high achiever partners who want to grow and build a hugely successful business together with our ongoing support. We want our partners to be visionaries, to aim high and achieve their goals, each and every year.
Be knowledgeable
We want our partners to have a solid background in either the food or service industry- or even better, both! We look out for their willingness to share our vision and develop the brand into a household name.
Be customer focused
We are seeking partners with a true dedication to providing a next level customer experi- ence for our shoppers. From store range to stock presentation, we provide our customers with a benchmark grocery experience.
Franchise Territory Mapping
Retails Agreement Fees
Initial Franchise Fee
$38,000 excluding GST (LIFE TIME)
Ongoing Franchise Fee
2% of gross sales per week for operation
1% of gross sales per week for marketing
1% of gross sales per week for marketing
Investment
The upfront investment required for a new store generally ranges between $500,000 to $1,000,000 (excluding GST), including initial franchise fees. Investment level is dependent upon the store location and size, equipment required and any funding grants that may be available to you.
Warehouse Agreement Fees
Initial Franchise Fee
$180,000 excluding GST (LIFE TIME)
Ongoing Franchise Fee
3% of gross sales per week for operation
2% of gross sales per week for marketing
2% of gross sales per week for marketing
Investment
The upfront investment required for a new warehouse generally ranges between $1,000,000 to $2,000,000 (excluding GST), including initial franchise fees. Investment level is dependent upon the store location and size, equipment required and any funding grants that may be available to you.
Marketing
Our marketing team are responsible for all major national campaigns, digital and social media, promotions and point of sale materials – all activities having the primary focus of bringing you new customers and seeing your regular customers more often.
This equals more sales for you, and strengthens the appeal of the Pacific Asian brand, a win for the whole network.
This equals more sales for you, and strengthens the appeal of the Pacific Asian brand, a win for the whole network.
Media Today
Promotion
Promotion
WeChat
Promotion
Promotion
Redbook
Promotion
Promotion
Facebook
Promotion
Promotion
Operation Support
Our operation team are there to help you, with a dedicated opera- tions manager who will help work with you to launch your business, then will work with you to ensure the business maximises its revenue potential.
We will primarily focus on operations support but will assist with the creation and execution of your business plan and the steps needed to achieve your goals.
We will primarily focus on operations support but will assist with the creation and execution of your business plan and the steps needed to achieve your goals.
Trainning
A comprehensive preliminary training programme is provided for all new owners covering all aspects of running a Pacific Asian Grocer store, from stock procedures and food preparation, to safety and people management, and everything in between – we have you covered.
Training consists of hands-on practical training and guided assistance during your opening period. Our franchisees have access to comprehensive training programs to help prepare and upskill your team.
Training consists of hands-on practical training and guided assistance during your opening period. Our franchisees have access to comprehensive training programs to help prepare and upskill your team.
Materials
Meet Our Team
Janice Wei
Co-Founder
Managing Director
Over 15 years of procurement and supply chain experience with Coles Group.
A serial entrepreneur who has led the franchise of over 50 Tsg and Cignall stores.
Extensive experience and resources in the Australian retail industry, commercial fit-out, and retailing.
A serial entrepreneur who has led the franchise of over 50 Tsg and Cignall stores.
Extensive experience and resources in the Australian retail industry, commercial fit-out, and retailing.
Kevin Zhu
Co-Founder
General Manager
Co-founder and General Manager of Pacific Asian Group.
BA (Hons) of Arts at Monash University.
Worked for various internet platforms, responsible for operations and marketing.
Specialized in team management, brand marketing and strategic planning.
BA (Hons) of Arts at Monash University.
Worked for various internet platforms, responsible for operations and marketing.
Specialized in team management, brand marketing and strategic planning.
Eugene Xie
Co-Founder
Strategic Advisor
EMBA of Peking University.
Angel investor, has invested in dozens of successful companies.
Investor of Beijing Xinmeihua Construction Engineering Group, Jiangsu Yunshen Technology, Jiangsu Aobo International, Shengan Sports (China), Shengan Sports (Australia)
Angel investor, has invested in dozens of successful companies.
Investor of Beijing Xinmeihua Construction Engineering Group, Jiangsu Yunshen Technology, Jiangsu Aobo International, Shengan Sports (China), Shengan Sports (Australia)
Erica Yu
Operation Director
Served many China-Australia trading companies and supported several companies to grow their monthly sales from hundreds of thousands to millions.
Over 7 years of experience in cross-border e-commerce operations.
A lot of practical experience in marketing and warehousing logistics.
Over 7 years of experience in cross-border e-commerce operations.
A lot of practical experience in marketing and warehousing logistics.
Leo Xu
Project Manager
Dennis Xue
Franchise Manager
Mingjun Liu
Warehouse Manager
Chooger Sun
Procurement
Manager
Heidi Li
Finance Manger
Lorrain Pan
Marketing Manager
Cobe Chu
Customer Service Manager
Tax Fu Ching
Warehouse Team Leader
Become a partner in three easy steps
Submit Application
Fill in the basic information and other application materials
Evaluation
of Your Application
Fill in the basic information and other application materials
Submit Application
After successful evaluation. Congratulations on becoming a Pacific Asian partner.
Register your interest
